CNN has a story today about the increasing role of VR in film, and specifically how the Sundance Film Festival is rapidly expanding its VR footprint.
After bringing a handful of Oculus Rift installations to Sundance in 2014, the festival’s New Frontier program, which focuses on innovation in filmmaking, is doubling down and bringing in a much larger slate of virtual reality experiences for 2015. Of the 13 installations in the program, nine feature VR and one of the remaining four—a videogame-esque piece about the Iranian Revolution in 1979—could have a virtual version one day.
For one person to whom I demoed an Oculus Rift, movies was his first thought. He travels a lot, and was thinking he could sit on a plane and instead of a tiny little seat-back or iPad screen, he could be looking at the biggest home theater system in existence through the goggles. In a previous post I mentioned that the corporate training market is several times bigger than the video game market. Well, movies are another market that is significantly larger than games (although the gap is narrowing), so it’s not crazy to think that this is where VR could impact the average consumer.