From the Detroit Auto Show, The Verge describes a demonstration by Toyota of the effects of distracted driving through a VR simulation.
The Rift’s head tracking makes it an inspired choice here, since Toyota can actually tell if you’re not paying attention to the road. The immersion reduces distractions from the outside and can create a sense of urgency — even, in a crash, fear.
The descriptions I’ve seen in this article, on TechCrunch’s coverage, and elsewhere make it sound extremely immersive. Now that they have a good driving experience, I wonder what else they’re going to do with it.