Information Age explores a talk by Adam Silver, commissioner of the NBA, about making the NBA experience available via virtual reality.
‘It’s truly immersive and it’s truly 360 to the point where the players are running right at you and jumping over you. Those are some of the ways we’re using technology.’
However, the NBA isn’t just experimenting with innovation that improves the experience for existing fans, but also considering technologies that will attract new fans.
To do that, the league needs to create new engagement and ways to help people better understand the sport, according to Silver.
One thing I didn’t see is a description of how this would be distributed. VR broadcast? Downloads? Viewing parlors? They describe a need and a technology but not a product (yet).